Now you don't even have to climb out of bed to get that indulgent Starbucks latte. As of January 30, you can now order by speaking into the air from the comfort of your blanket cocoon. Both the Starbucks iOS mobile app and Amazon's digital assistant Alexa are taking voice orders according to an announcement released yesterday from the coffee chain.
Instead of having to laboriously type your order into the mobile order and pay feature on the My Starbucks app, you can now simply speak your wish.
Thanks to advanced artificial intelligence, you can even request a complicated customized beverages. In theory, your double pump vanilla, half-caf, no foam, almond milk latte will be waiting for you perfectly prepared as soon as you pull up - even if you mumbled the order into your phone while half asleep.
Amazon's Echo, which answers to Alexa, is one product that's changing the way we shop, dine out, and function at home in general. For only $179.99, you can have the model in black or white, and both options are Prime-eligible, meaning free 2-day shipping for members.
Unfortunately, this feature is still in beta and only available to 1,000 customers nationwide.
However, the plan is to slowly roll this option out to all app users in the next several months. There is also an Android version in the works to follow later this year.
Alexa Users Can Have the "Usual"
If you are an Alexa user though, your ordering options are more limited. The Amazon digital assistant is only able to order your "usual" order when you request, "Alexa, order my Starbucks."
Whether the ordering capabilities will be further developed on this platform remains to be seen.
Plans to Expand
Currently, 27 percent of Starbucks orders come through mobile devices. This large percentage of traffic has no doubt inspired the Seattle coffee giant to push the boundaries of online ordering.
Furthermore, because more customers are beginning to use its mobile order and pay system, Starbucks is also adding more staff during rush hours to keep the mobile order pickup line moving quickly.