On Monday, July 4, Southeastern Grocers announced that they will donate all profits generated at its grocery stores, including BI-LO, Harveys, and Winn-Dixie, to veteran and service member through Hope For The Warriors, a national nonprofit that provides assistance to families of soldiers killed in action, and those wounded in combat and their families.
This is the second year Southeastern Grocers will forgo all profits made on the Fourth of July, and it also marks the tenth anniversary of Hope For The Warriors. The nonprofit is dedicated to restoring a sense of hope, family, and a strong sense of self to the veterans they work with, current service members, and military families.
Robin Keller, the Co-Founder, President, and CEO of Hope For The Warriors said of the opportunity,
"Hope For The Warriors is humbled and very thankful to Southeastern Grocers for this incredible opportunity and support. Through this unique promotion, they are helping us reach thousands of patriotic Americans who truly understand the sacrifices of our veterans, service members and military families."
The funds generated from Southeastern Grocer donations will help the organization create and further their support systems to those throughout the country who are actively serving or caregiving to those who have served.
As Ian McLeod, the President and CEO of Southeastern Grocers announced in a joint press release,
"This Independence Day, we continue to honor and give thanks to our military and their families for the sacrifices they make for our nation and the world. We fully recognize the selfless contributions of those who have, and continue to serve. This Fourth of July, we are once again donating every cent of every dollar of profit generated as just one way we can show our support.
"Southeastern Grocers operates in states with some of the highest active-duty military populations in the United States. We are committed to the communities we serve and we believe we all have a responsibility to contribute to the lives of those who have sacrificed for the nation."
Customers who visit the three grocery store brands on Monday will be supporting their service members, but customers can also take part in honoring service members in five separate ways.
Honor a veteran or service member with a personal note displayed in stores
Donate generously during checkout through July 10
Wear the 'I Donated' sticker that cashiers will hand out on July 4
Share all BI-LO, Harveys, and Winn-Dixie on social media with the tag, #AllForHonor
Post a dedication on the All for Honor Facebook page
During the first Independence Day campaign in 2015, Southeastern Grocers raised over $3 million for veterans, and created thousands of personal notes and tributes for veterans and service members.
So if you have any last-minute shopping to do and you save it until Monday, July 4, be on the lookout for a BI-LO, Harveys, or Winn-Dixie to do some good with your purchase.