Whiskey is universal. Whether you take the European spelling of whisky, or stick with the Americanized version, it is one spirit that is worth its weight in gold. Whether it's made on a remote Scottish island or in the hills of Kentucky, whiskey inspires a loyal love that becomes a family tradition in its own right. Blended Irish whiskey makers Tullamore D.E.W. knows that to be true, and to take it one step further, they're offering an interesting limited-edition product this season.
Tullamore D.E.W. has kicked off their "Beauty of the Blend" campaign by partnering with MyHeritage DNA to offer a limited-edition line of Tullamore Dew-branded DNA testing kits, allowing whiskey-lovers to "uncover their own unique blend" of ancestry.
The kits will be given away over the next several months through a gifting program and via Tullamore's social media channels.
According to Tullamore D.E.W. spokesperson Caspar McRae,
"We are built on blend. It runs through every bottle of our original triple blend Irish whiskey. There are numerous examples in the worlds of food, music and beyond where something beautiful has been created because of the blending of different cultures or ideas, and we think that is worth celebrating. The Beauty of Blend celebrates our belief in the spirit of blend -- from the original triple blend in our Irish whiskey to the blending of cultures, rooted in our historic association with Irish emigrants around the world."
In its partnership with MyHeritage DNA, Tullamore D.E.W. reviewed trends of worldwide DNA testing and found that 99.7 percent of people come from a "blend" of multiple ethnicities, with only a tiny fraction of the population -- 0.3 percent -- of a single ethnic background.
The new ad campaign also features a pair of short films, "No Irish Need Apply," a "poignant but playful reflection on the positive impact that diversity and social inclusion make to the world around us" showcasing the history of the Irish in America, and "Danny Boy," both of which you can watch below.
This is one whiskey campaign we can get behind. America's a blend of so many wonderful things, after all!