Sydney, Australia seems to be a hotbed of what's "next" -- have you heard about Freezling? -- and the new Ultimo Hotel is the world's first astrology hotel, catering to each guest based on their stars.
The Chinatown hotel, built by Hotels boutique hotel group, enlisted the help of Damian Rocks, one of Sydney's leading astrologers. Rocks helps to create what the hotel describes as "unique experiences to make you feel aligned to your astrological sign."
The Ultimo features 95 rooms in seven categories (Ultimo Single, Double, Trio and onward up through Ultimo Courtyard) with zodiac-themed slippers and "Do Not Disturb"signs, daily horoscopes slipped into newspapers and fresh-brewed "astrolo-tea."
For the less astrologically inclined, the hotel is still relatively inexpensive and within walking distance of several of Sydney's premier sights.
The Ultimo offers Astrology Packages, too, from the Star Charts package ($229 per person and $265 for two) that includes accommodation for up to two guests along with a personalized star chart, moon calendar and slippers, to the Off The Charts package ($329 for one and $469 for two) that includes accommodation for two with a one-hour, face-to-face astrology reading with Rocks' Stars Like You astrology team, moon calendar and, of course, those comfy zodiac slippers.
The hotel also offers an astrologically curated city guide recommending the best "gastrology" (places to eat and drink) and "experiology" (things to see and do), to private consultations."
For instance, as a Capricorn, The Ultimo's City Guide recommends I prepare a picnic and head to nearby Centennial Park, grab a "decadent dining experience" at Rockpool Bar and Grill and perhaps another bite and drink with a view at the North Bondi RSL.
And what to do? Perhaps satisfy my astrological love of music at the Oxford Art Factory, check out a world-class show at the renowned Capitol Theatre and then a ferry ride to Balmoral to explore the beaches of the North side.
8Hotels is the same group behind the 1888 Hotel, perhaps better known as the Instagram hotel that offers any Instagrammer with more than 10,000 followers a free night's stay.