Taco Bell, ever committed to its tagline question to “think outside the bun,” has been no stranger to… well, strange experiments in the world of fast-food. To that end, Taco Bell will on Aug. 31 unveil — or is it unleash? — its Naked Egg Taco nationwide. The new breakfast item, tested at select locations around the country in April, features morning staples crispy fried potatoes, shredded cheddar cheese and either sausage or bacon, enveloped in a “taco shell” made of fried egg.
Taco Bell has never shied away from doffing the traditional shell; its Waffle Taco, Chicken Biscuit Taco and Naked Chicken Chalupa substituted waffles, biscuits and… hunks of fried chicken in place of the traditional corn or flour tortilla.
The Naked Egg Taco is, however, the first time they’ve used fried eggs, which can hardly be classified a finger food, taking a lot of the convenience, ease and portability out of eating a taco — one of tacos’ many, many selling points.
As Liz Matthews, Chief Food Innovation Officer at Taco Bell Corp. said,
“The Naked Egg Taco strips down the traditional breakfast taco, allowing us to deliver a new flavor experience in every single bite. Shell innovation is at the core of where we experiment – and whether it’s crispy chicken, biscuits or waffles that wrap up menu item classics – we bring our fans craveable and unexpected food experiences that leave them wanting more.”
Taco Bell’s “unexpected” “flavor experiences” grow stranger still, though, with the limited test of its brand new Firecracker Burrito.’
Available in Cheesy and Spicy variations, Taco Bell’s Firecracker Burrito is filled with all the regular and fiery fixins’ — ground beef, rice, nacho cheese, sour cream and red tortilla strips, with chipotle sauce in the Spicy version… and with a package of sweet-hot Spicy Pop Rocks popping candy for 20 cents extra.
You read that right — Taco Bell’s new burrito includes-add-it-yourself chili/sugar popping candy. A Reddit user first brought it to our attention.
The Firecracker Burrito was tested in just four locations in Southern California — Tustin, Anaheim and two stores in Santa Ana — and there’s no word yet if the item will make the cut and see a nationwide release.