Taco Bell, the American fast food chain serving a number of Mexican and Tex-Mex foods on the go had one very memorable mascot from 1997-2000. Gidget, nicknamed the "Taco Bell Chihuahua," graced our television screens as the Taco Bell mascot.
Developed by international advertising agency, TBWA, and voiced by voice actor and stand-up comedian, Carlos Alazraqui, this bug-eyed talking chihuahua didn't have to say much for folks to fall in love with her. Just check out this blast from the past Taco Bell commercial from 1997. It was Gidget's first big breakout on the screen!
This spunky dog was used in an advertisement in the Northeastern United States in 1997 and made to speak through special effects. It's hard to forget the chihuahua's popular catchphrase, in a man's voice, during every commercial, "Yo Quiero Taco Bell!" ("I Want Taco Bell!"). The Taco Bell dog also gained two additional catchphrases, "Drop the Chalupa!" and "Viva Gorditas!."
This 12-pound chihuahua became so popular that toy figures and T-shirts of the dog were produced and sold because she was loved by so many. At the height of her career, Gidget got some pretty extravagant treatment by traveling in a limo and sitting first-class in airplanes. She was even seated in Taco Bell's private jet for a trip to Manhattan to open up the New York Stock Exchange. How many dogs can say they've experienced that before?
Even though the Taco Bell commercials were extremely popular, in 2000 they ended abruptly since some accused the dog of being a cultural stereotype. There were rumors that Gidget had passed, however, that was not the case.
Gidget continued to live with her trainer, Sue Chipperton who tried to prevent the chihuahua from being mobbed by fans when out and about. She also expected Gidget to follow common commands and would avoid carrying her.
Even though Taco Bell commercials featuring the loveable pup ended in 2000, that didn't keep Gidget from starring on the big screen. In later years, Gidget appeared in a GEICO commercial as well as an ad campaign for Old Navy. And who could forget her role alongside Reese Witherspoon as Bruiser's mom in the 2003 movie, "Legally Blonde 2: Red, White & Blonde."
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Legally Blonde 2: Red, White & Blonde is a fun sequel that allows Reese Witherspoon to shine as Elle Woods once again, but never momentarily comes close to the standard set by the original film. This sequel follows Elle Woods and her fight to make cosmetic testing on animals illegal, having Elle Woods take on Washington D.C. with her signature positivity and endless pink outfits. Going to Washington makes sense as Elle has taken on the legal society and Harvard Law School, it’s the next step for her as where can you go after lawyers and Harvard? The film follows a similar plot structure as the first film, which is fine, but this sequel does not have the moments that made the first film. There are some good moments (snap cup anybody, come on snaps for Elle), but it’s just not as memorable as the first film. It’s still fun to watch and I have watched it and enjoyed it probably about five times since it’s release, but it’s not as wonderful as the first. Reese Witherspoon is once again great as Elle Woods, this is truly one of Witherspoon’s greatest roles and I can’t wait to see what she does with it in the in development Legally Blonde 3. The supporting cast is good, you’ve got lots of talent between Regina King, Sally Fields and Bob Newhart, but their characters aren’t all that great. They’re fine and work for the film, but they just are not particularly memorable. Fans of the first Legally Blonde will enjoy this sequel, it’s fun and delivers what you enjoyed about the first film. It just won’t live up to the pop culture phenomenon that is the first film. You will not be quoting it, you will just revert back to the first film for that. And that is absolutely fine. A sequel to Legally Blonde should not upstage the original film, this is not the franchise that needs that. All you want from Legally Blonde 2: Red, White & Blonde is another fun outing for Reese Witherspoon as Elle Woods, and this sequel delivers that will entertain fans of the original but is largely forgettable the second the film ends. 6.5/10 #LegallyBlonde #LegallyBlonde2 #LegallyBlonde2RedWhiteandBlonde #ReeseWitherspoon #ReginaKing #SallyField #BobNewhart #JenniferCoolidge #MaryLynnRajskub
Very focused on her career and having been featured in front of the camera most of her life, sadly, Gidget was euthanized in 2009 after suffering a massive stroke at the age of 15. Even though it's been over ten years since Gidget has passed, this hard working, sassy dog can still be remembered today for the big roles she starred in.