11 Things You Didn't Know About Swedish Fish

Whether you love or hate Swedish Fish, you can't deny that the chewy candy is so popular that it's found just about anywhere in America. If you sneak this sweet treat into movie theaters from the drugstore or you prefer to just snack on them at certain times of the year, red Swedish fish candy is somehow surprisingly addictive. "Tastes like fruit, not fish. Try some if you want." That's the official mantra of Swedish Fish, the addictive little red fish candy with an unidentifiable fruit flavor in your favorite grocery store aisle.

You probably already knew the candy doesn't taste like fish, but you might be surprised by the fishies' interesting tale. Learn about their fascinating fish-tory and check out these 11 surprising facts about Swedish Fish, the perfect snacking movie theater candy.

1. There's a ton of controversy over their flavor.

Fans have long debated the flavor of this candy, with some insisting on cherry, others suggesting blackcurrant, and still others proposing watermelon. Some even suggest that

One popular theory is that fish gummies taste like lingonberries (also known as cowberries), a bright red berry used in Nordic and Baltic cuisines.

2. They are vegan.


Swedish Fish do not contain gelatin, the gelling agent derived from the collagen obtained from various animal body parts found in most gummy candies. So, unlike most gummies, this candy is vegan and 100 percent animal cruelty-free. For the curious, their ingredients are Sugar, Invert sugar, corn syrup, modified corn starch, citric acid, white mineral oil, natural and artificial flavor, red 40, carnauba wax.

3. They have the word "Swedish" branded on their side.

Posted by Swedish Fish on Friday, August 14, 2015

Apparently, every fish gummy has the word "Swedish" embossed on their side.

I myself cannot verify this information, having never paused long enough to look closely at a gummy before popping it into my mouth.

4. Yes, It did indeed originate in Sweden.

In the late 1950s, Swedish candy manufacturer Malaco began exporting their wine gum- and licorice-based sweets to North America.

Their fish-shaped candies or "Swedish Fish" were a hit, and took off in U.S. markets in the 1960s and '70s. They're manufactured by the same company that makes Sour Patch Kids.

5. They come in different sizes and flavors.

In addition to the original Swedish Fish color of red, the candy comes in yellow (lemon flavor), green (lime flavor), purple (grape flavor), and orange (you guessed it). There are two sizes of Swedish Fish: mini (1 1/8-inches long) and regular (two inches long). Get a family size bag to share with friends!

6. 7,000 metric tons of It are made each year.

In 2009, it was estimated that 7,000 metric tons of Swedish Fish are churned out annually. That's the equivalent weight of nearly 2,000 orca whales.

7. Rita's Water Ice offers Swedish Fish-flavored Italian ice.

In 2009, Rita's Water Ice released a Swedish Fish-flavored Italian Ice. According to Rita's Italian Ice's Twitter, the flavor is still part of their rotating selection.

8. Oreo once offered a Swedish Fish flavor.

Following in Rita's footsteps, Oreo debuted a limited-edition flavor with Swedish Fish-flavored crème filling, available exclusively at Kroger stores, in 2016.

However, unlike the popular ices, the red and black cookies were by and large a flop, with many consumers complaining of an overwhelming cough syrupy smell and taste. Oreo took Swedish Fish Oreos off the shelves but were available on Amazon for a time.

9. They also go by the name "Pastellfiskar".

In Sweden, the gummi candies are called "Pastellfiskar", which translates literally to "pale-colored fish".

10. You can try "black herring" Fish Candy in Sweden.

Swedish Fish Candy Facts

In Sweden, you can try the gummy candy in salty black licorice flavor. Salmiak or "black herring" Fish are beloved in Sweden, but never quite took off in the U.S. (we can't imagine why...)

11. Packaging return items with Candy allegedly can get you faster service.

"The Swedish Fish Theory" is a concept that went viral on Reddit, claiming that you can get faster service if you ship return items with a package of Swedish Fish (or any type of candy, really). Basically, the idea is that a personal gesture thanking your repair technician can go a long way.

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Editor's Note: Products featured on Wide Open Eats are independently selected by our editors. However, when you buy something through our links, we may earn a commission.

This post was originally published on July 21, 2020.

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