When you want to quit smoking you opt for nicotine patches.Wwhen you want to quit eating bacon you opt for meat patches. Yea, it's a real thing. According to The Telegraph, Irish startup Strong Roots and Oxford professor Charles Spence has created a meat patch to help curb bacon cravings. And get this: the patch is essentially a scratch-and-sniff sticker you place on your arm.
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We know cutting down your meat consumption is hard. But cutting it out altogether? That’s seriously hard – in fact, 56% of people who have tried have failed in the first four to five weeks. So, to help you get through these tough last weeks of January, we’ve created the world’s first scratch and sniff meat patch. Just stick it on your arm and give it a rub to release a sizzlingly delicious bacon aroma any time you’re feeling in need of a meat-hit. Don’t just take our word for it - @tommytntfury’s a fan too 💪 Our ➕ Veganuary Response Vehicle 🚑 will be touring the country for three weeks across 7 cities with all the Strong Roots products you need to beat the Veganuary slump, including a limited number of these little meat patch heroes. Check out our Stories to find out where the ➕ VRV 🚑 will be popping up next! #STRONGROOTS #YourPlantBasedFriend #MeatPatch #Veganuary
"Studies have shown that scent can reduce food cravings," Spence said in a statement. "Our sense of smell is strongly connected to our ability to taste therefore experiencing food related cues such as smelling a bacon aroma, can lead us to imagine the act of eating that food. Imagine eating enough bacon and you might find yourself sated." Essentially if you smell meat you'll feel satisfied and turn to products like veggie burgers, sweet potato fries, and cauliflower hashbrowns.
Samuel Dennigan, the founder of Strong Roots is excited about the new product, "We hope it goes some way to supporting all the meat-a-holics out there."
Others a wary of the product. Graham Innes, a 45-year-old from Albans, Herts shares, "If I can smell bacon I'll want to eat bacon - it's very simple." We totally agree.
While the product is not public yet, some Brits have already gotten their hands on it.
What is Strong Roots?
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Four simple steps to help cut down on food waste: 1. Plan Your Meals ✔ The crucial first step in making sure you only buy what you need and use up what you already have. Check your cupboards and fridge, you’ll be surprised what’s hiding in there. Make a list of what you need, and stick to it. Tip: Keep track of foods that you’re throwing out each week, you may find recurring items. 2. A Compost Bin is Key ✔ When food is put into the general waste bin it ends up in landfill and will decompose, producing methane which is a greenhouse gas more damaging than carbon dioxide. Composting food scraps will divert food waste from landfill and ensure it’s composted correctly. Check your local bin provider for more information and check out @stopfoodwaste.ie for advice and tips on home composting. Tip: Keep some of your vegetable food scraps to make stock, this can add incredible flavour to soups or stews. 3. Freeze ✔ The freezer is your friend. Leftovers, soups, bread, sauces and fruit are excellent for freezing. Herbs and spices also keep well in the freezer. Frozen fruit and vegetables are packed full of nutrients and are a great option for last-minute meals during the week. When meal planning and batch cooking, make sure to label your containers so your creations aren’t lost to the abyss of the freezer. Tip: Keep leftover slices of lemon and freeze with some mint in ice cube trays for deliciously flavoured ice. 4. Store Food Correctly ✔ Simply trimming the ends of vegetables like broccoli, celery and asparagus and placing them in a glass of water can extend their shelf life for up to a week. Treat greens as you would fresh flowers. Root vegetables like potatoes should be kept in a dark, cool place. Store tomatoes out of their packaging by the window to increase their shelf life and flavour. Bananas produce an enzyme that can cause other fruit to ripen too quickly and go off, so make sure to store them separately, out of the fridge. Tip: Keep salad leaves in a reusable container with a small amount of water covering the bottom. This will keep the leaves fresh and prevent them from wilting. 💯 #STRONGROOTS #YourPlantBasedFriend
Built on healthy food products, Strong Roots is a food company that focuses on plant-based and environmentally friendly choices. Products include kale & quinoa burgers, broccoli & purple carrot bites, mixed root vegetable fries, beetroot wedges, beetroot & bean burgers, spinach bites, and pumpkin & spinach burgers. The frozen vegetables and frozen food are perfect for people that want to have a vegan lifestyle. The veggie products are available at select grocery stores and big-box stores like Target.
Will the meat patch be available soon? Who knows, but until then, these scratch-and-sniff stickers will have to suffice.