Anyone who buys candy assortments knows that Smarties candy is almost always included in the variety bag. While they're not chocolate or full of caramel, I'll never decline a pack of Smarties candy rolls. Part of the reason is that they remind me so much of my childhood, which isn't surprising considering the ingredients have never changed.
That's right; surely before you were born, Smarties were cooking up the candy rolls with the same five ingredients: artificial flavors, calcium stearate, citric acid, sugar, (and a few natural ingredients).
It's been over 70 years since Edward Dee moved to the United States and founded Ce De Candy, Inc. Since then, the Smarties Candy Company has been creating one of our favorite Halloween treats. The New Jersey company produces wafer rolls that come in six flavors, orange-cream, pineapple, cherry, strawberry, grape, and orange.
In case you didn't know, here are the matching flavors and colors of the rolls.
- Green: Strawberry.
- Orange: Orange.
- Pink: Cherry.
- Purple: Grape.
- White: Orange-cream.
- Yellow- Pineapple.
Although they're not the local family business you love to support in your hometown, there's something about the Dee family. Jessica Dee, Liz Dee, and Sarah Dee are proud 5th generation candy makers. It's heartwarming to see Edwards's granddaughters running the candy factory.
View this post on Instagram
The 3rd Hour of TODAY visited @Smarties and the episode is up now! Link's in the bio if you wanna see how the candy is made and hear what we shared about the future of our company and what it's REALLY like working in this family business. Thank you to @WatchSavannah and the whole @3rdhourtoday and @todayshow team. You are the best!!! 📺🍬 . Side note: This visit was bittersweet because Gramps was going to be included too, but he passed away before their visit. He was really looking forward to it, and I hope we did his incredible energy and passion for Smarties justice. He may be gone, but his memory and legacy live on! 💙
Besides family history, there are many reasons to enjoy a Smarties candy roll. These candies are dairy-free, gluten-free, peanut-free, and vegan. If you're sensitive to allergens, you ought to buy a pack of Smarties next time you get a craving for something sweet.
As much as we enjoy the original flavor, Smarties did make some exciting additions to their store. You'll find X-Treme Sour Smarties, Pops, Candy Canes, and more. Visit Amazon for all of your favorite candy.