Easter just got a whole lot sweeter! This morning Pepsico and Peeps announced a brand new collaboration, PEPSI x PEEPS®, a delicious new cola that combines the crisp, refreshing taste of PEPSI cola with the pillowy-soft and sweet PEEPS® Marshmallow flavor. Will this new flavor be the next big thing?
Packaged in 7.5-ounce PEPSI mini-cans in bright yellow, pink, and blue colorways, this limited-edition cola flavor is the perfect soda to sip on while partaking in your favorite springtime activities.
Peeps and Pepsi Join Forces in New Flavor
"After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS® collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long," said Todd Kaplan, VP Marketing - Pepsi. "We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS® will deliver an iconic and delicious pairing that has the potential to become a fan favorite."
How To Get the New PEPSI x PEEPS® Marshmallow Cola
Unlike regular Pepsi, this limited-time drink will not be sold in stores. Instead, fans can enter the #HangingWithMyPeeps national sweepstakes to win a box of the new drink.
According to the press release, fans can submit photos of themselves enjoying the spring with PEEPS® Marshmallow Chicks and Bunnies by tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram for the chance to win a coveted limited-edition three-pack of PEPSI x PEEPS®.
The #HangingWithMyPEEPS national sweepstakes kicks off today and, in addition to the three-pack prizes, will award 10 grand prize winners with an epic collector's package of PEPSI x PEEPS®. The unexpected collaboration between the two brands is one more reason to celebrate the official start of spring. PEPSI x PEEPS® mini cans are only available for a limited time, so make sure to get out there and tag your PEEPS® candy before the promotion ends on 3/31/21.