The notable cheap beer brand branched out into the caffeinated market a few years ago, uniting beer lovers and coffee lovers. Pabst Blue Ribbon, based in Milwaukee, Wisconsin, makes a rich booze-infused hard coffee. Stand aside hard seltzers, PBR hard coffee is the only spiked beverage you need.
New Pabst Blue Ribbon Hard Coffee
According to the brand, the Pabst Blue Ribbon Hard Coffee features Arabica and Robusta coffee beans, creamy American milk and a touch of great-tasting vanilla flavor. The product clocks in a 5% alcohol by volume (abv), giving you that caffeinated buzz you can't get from other alcoholic beverages. Pabst spoke with Food and Wine, sharing that the fun drink will taste like a "vanilla infused premium iced coffee with a 5 percent ABV kick". It's almost as if Yoo-Hoo chocolate milk, a Starbucks Frappuccino, and a bottle of booze had a baby.
"Pabst Blue Ribbon has always been a brand that pushes boundaries and celebrates those who experiment and try new things," said John Newhouse, brand manager for Pabst Brewing Company. "Hard Coffee is an opportunity for us to pioneer a delicious and fun new drink, and give America something unique."
What Does a PBR Hard Coffee Taste Like?
Tasters on the popular site, Untappd have tried out the unusual drink and the reviews of the Pabst hard coffee are pretty positive. Most testers have compared it to chocolate milk and one even shared, "This stuff is just silly good." So, for your next Sunday brunch, no need to get a mimosa and a coffee, just drink some PBR hard coffee! The coffee flavor plus the taste of PBR and vanilla is just too good to pass up.
When it came out, PBR rolled out this tasty beverage to only a few states: Pennsylvania, Maine, New Jersey, Florida, and Georgia. However, you can now get it anywhere in the states. To try it for yourself, hop on over to the PBR website to check out specifically where you can find a can using their product finder. Then, try their hard tea or hard cold brew!
This article was originally published on July 4, 2019.