The notable cheap beer brand is branching out into the caffeinated market. Pabst Blue Ribbon, based in Milwaukee, Wisconsin, is proud to announce their newest beverage to the menu, a rich booze-infused hard coffee. Stand aside spiked seltzers, hard coffee is the newest trend hitting the market and PBR is at the forefront of it.
According to the brand, the new Pabst Blue Ribbon Hard Coffee will feature Arabica and Robusta coffee beans, creamy American milk and a touch of great tasting vanilla. The new product will also clock in a 5% alcohol by volume (abv), giving you that caffeinated buzz you can't get from other beers. Pabst spoke with Food and Wine, sharing that the fun new drink will taste like a "vanilla infused premium iced coffee with a 5 percent ABV kick". It's almost as if Yoo-Hoo chocolate milk, a Starbucks Frappuccino, and a bottle of booze had a baby.
New Pabst Blue Ribbon Hard Coffee
"Pabst Blue Ribbon has always been a brand that pushes boundaries and celebrates those who experiment and try new things," said John Newhouse, brand manager for PBR. "Hard Coffee is an opportunity for us to pioneer a delicious and fun new drink, and give America something unique."
Tasters on the popular site, Untappd have already had a chance to try out the unusual drink and the reviews are pretty positive so far. Most testers have compared it to chocolate milk and one even shared, "This stuff is just silly good".
Unfortunately, PBR has only rolled out this tasty beverage to a select market to get a feel of the product. It's currently available in Pennsylvania, Maine, New Jersey, Florida, and Georgia. If you find yourself in one of these states, hop on over to the PBR website to check out specifically where you can find a can using their product finder. Fingers crossed it goes nationwide very very soon.