Crunchy, chocolatey, and it doesn't melt in your hand, M&Ms are a classic candy that boasts a hefty fan following. Invented in 1941 by Forrest Mars, Sr. (son of Mars Company founder, Frank C. Mars), M&M candy was inspired by British-made chocolate candy, Smarties. While abroad, Forrest noticed British soldiers eating small candies that held up to the heat of the summer. Returning to the States, he secured a patent for his new candy and teamed up with Bruce Murrie, son of William Murrie, the president of Hershey's. The two men, Mars and Murrie produced the candies, naming it M&M.
In the beginning, the milk chocolate candy was sold exclusively to the U.S. armed forces as a candy bar alternative. Available in plain chocolate with either a brown, red, orange, yellow, green and violet candy shell, original M&Ms are hard to beat and are still one of the most popular candies in the world. However, that didn't stop the company from releasing new flavors throughout the years.
From peanut butter to dark chocolate to white chocolate, there's now an M&M flavor to fit any sweet tooth. The seasonal flavors are often classic holiday flavors like peppermint, and limited edition flavors bring a special excitement to the M&M lineup. M&M's most classic flavor will always be milk chocolate, but it's always fun to experiment with new flavors. Here's the newest flavor coming out this spring, and here are all of the other limited edition, seasonal and classic flavors available in stores!
New Flavors Coming Soon!
Crunchy Cookie M&Ms
Crunchy Cookie M&Ms will be hitting the shelves in spring 2022! This flavor is the best of both worlds, combining the chocolatey M&M shell with the flavor and texture of a crunchy chocolate chip cookie. As Mars Wrigley said, the new flavor is "a great balance between cookie and chocolate, M&M'S Crunchy Cookie features a great-tasting crunchy cookie center covered in delicious milk chocolate, all wrapped in the colorful, iconic M&M'S shell."
Seasonal M&M Flavors
M&M's White Chocolate Sugar Cookie Candies
Bring the nostalgia of fresh baked sugar cookies to your family holiday traditions this year! With a crispy rice center and a delicious white chocolate sugar cookie flavored shell.
M&M'S Holiday Mint Chocolate Christmas Candy
What more could we ask for! These will immediately transfer you to drinking hot cocoa by the fire during the holiday season.
M & M's White Cheesecake
Treat yourself this Valentine's Day to a limited edition M&M flavor. White cheesecake will certainly be a flavor we miss once they clear the shelves for Easter candy.
These delicious chocolate candies are filled with a creamy brownie batter filling. No baking required! Eat them in your ice cream for all the flavor of a brownie sundae.
They're back, so head to Amazon or your local Dollar General. Let's just say these will give you a new favorite flavor.
If you love the snap, crackle, and pop of chocolate Rice Krispy cereal, you are going to LOVE this spooky candy.
Make snacktime spooky with these Halloween themed candies!
Scream for these cookie-flavored treats! They are limited-edition, so get them while you can!
Classic M&M Flavors Currently In Stores
It doesn't get any more classic than this! Milk chocolate is the name of the game for these original candies.
Colorful and crunchy, this candy is the perfect treat to share with friends and family.
You can't deny that chocolate and peanut butter go hand-in-hand.
Made with real milk chocolate and a pretzel center, this candy is a classic mix of salty and sweet.
Bake these almond candies in your next batch of brownies. You can thank me later.
Crispy on the outside, chewy and soft in the middle. What's not to like?
They were gone for a while, but Crispy M&Ms are back to stay!
Upgrade your cookies with intense chocolate flavor.
Try to eat only a few of these miniature candies. I dare you!
As a dark chocolate lover, I can attest that dark chocolate and peanut were simply meant to be together.
Limited Edition Flavors
M&M's White Chocolate Pretzel Snowballs
M&M's White Chocolate Pretzel Snowballs will be on shelves by the holiday season. The limited-edition M&M's can be found in a single (1.14 oz.), share size (2.83 oz.) and family size bag (7.44 oz.). I can't imagine a better combo than white chocolate and pretzel, especially when celebrating the holidays with all things sweet.
Coffee flavored milk chocolate fills this limited time flavor. Head to the grocery store for the perfect sweet treat, and get a sharing size to enjoy with friends.
You took the M&M's Flavor vote and English Toffee Peanut won as the winning flavor!
Whether it's a mint Oreo, mint chocolate chip ice cream or mint M&M's, there's nothing more refreshing than mint and chocolate.
You can't go wrong with the sweet, addicting combo of white chocolate and peanut.
Wondering when your favorite seasonal flavor is hitting the store shelf? Follow this page for updates.
Editor's Note: Products featured on Wide Open Eats are independently selected by our editors. However, when you buy something through our links, we may earn a commission.
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