If 2016 was the year of unicorn food, 2017 is certainly all about s'mores. The craze is everywhere from breakfast to dessert, and marshmallow fans can't get enough. S'mores are easy to make: all you need is a graham cracker, marshmallow and chocolate. The simplicity - and taste - of them is what we love most. So, when brands started using the same ingredients, the ultimate food products were made.
Jon Sebastiani, founder and CEO of SmashMallow, a gourmet marshmallow company knows a thing or two about making s'mores and sees the appeal for all ages.
"S'mores are sometimes one of the first foods that kids create for themselves. There's a level of customization and technique that allows each person to truly make something of their own and in their own style.
The environment that s'mores are traditionally created in is one of family, friends, and memories - whether it be summer camp, a family camping trip, or a Fourth of July barbecue."
Smashmallow's gourmet mallows are ideal for crafting unique versions of a traditional treat - perfect for today's instagram-crazy food world.
"Anything that is automated lacks originality. What's great about craft anything is that there is a level of personalization and connectedness that people have with that product. The tube shape marshmallows are something you could never make at home due to the special equipment necessary.
It's harder to connect with people when you don't have anything in common, so making the shape and craft of the product more accessible and easy to understand brings a level of simplicity that people connect with on a deeper level."
And we can all agree that we connect with s'mores pretty deeply. Here are some of our favorite s'mores obsessions.
Let's face it, s'mores actually start with the marshmallow. SmashMallow, an artisanal marshmallow company, could very well be the reason the craze has been so intense. They're the perfect way to upgrade to traditional s'mores. SmashMallow turns out snackable marshmallows that provide fun flavor "smash-ups" to help turn regular s'mores into whimsical adventures.
Think Cinnamon Churro, Mint Chocolate Chip, Strawberries & Cream flavored s'mores. Want to take it past the s'more? Use SmashMallow as an easy-to-eat treat or add some to your coffee or cocoa. Freeze and eat instead of ice cream or sorbet, use as a cake topper, the options are endless. What will you do with yours?
2. S'mores Frappuccino
After the Unicorn Frappuccino, Starbucks could have called it day. Instead, they brought back the flavor bomb that started it all.
3. Girl Scout S'mores Cookies
Part of being a Girl Scout is making s'mores on camping trips. So when the Scouts released the new icon s'mores cookies, we couldn't help but be impressed.
4. Thomas' English Muffin & Bagel S'mores
S'mores for breakfast? Yes, please.
5. Ben & Jerry's S'mores Ice Cream
Ben & Jerry's S'mores flavored ice cream could very well be the most indulgent dessert ever.
Unless, of course, you sandwich a scoop between those Girl Scout cookies. Trust us. Do it.