Three new flavors of M&M's hit the stores in April, but there's a catch: Only one of the flavors will stick around and you get to decide which flavor is the winner. The candy brand's second M&M's Flavor Vote campaign pits Crunchy Espresso, Crunchy Raspberry and Crunchy Mint against each other in a sweet contest running until May 25.
Right now, you can find the three limited edition flavors at selected retailers; starting April 1, the flavors will be available nationwide.
"Building off the success and popularity of the 2016 M&M's Flavor Vote, we wanted to engage our fans once again by empowering them to help decide the next crunchy flavor of M&M's," said Allison Miazga-Bedrick, brand director at M&M's. "We selected three new decadent flavors we believe our fans will enjoy, as they reflect the on-trend, unique and bold tastes growing in popularity across the U.S."
All three new M&M's flavors are made with dark chocolate and, of course, wrapped in the brand's signature colorful candy shell. The Crunchy Raspberry flavor features a regular rice crisp center, and the Crunchy Espresso and Crunchy Mint varieties feature a cocoa rice crisp center.
There are a few different ways to vote for your favorite. Vote on social media by using one of these hashtags: #VoteCrunchyEspresso, #VoteCrunchyRaspberry, or #VoteCrunchyMint for your favorite flavor, or by uploading a "selfie" and adding stickers representing your favorite flavor. Fans can also text the word "VOTE" to 84444 or simply visit the website at flavorvote.mms.com to cast their vote.
LIVE POST! 3 new crunchy m&ms have launch for their vote 2018 flavors and I couldn't be more ecstatic! M&m crispy are one of my favorites and these are essentially the same thing! Raspberry, mint, and espresso! All of them are super crunchy and airy! The raspberry has a strong yet subtle raspberry flavor. I personally don't think it tastes artificial at all and I loved it! It's my favorite one. The mint tastes like thin mints or andes ?. It's not a strong mint either...It's perfect! The mint and espresso actually have a chocolate inside which makes them more chocolatey. We've had espresso nut m&ms before but they weren't good at all. These are way better! The espresso flavor isn't harsh or bitter anymore. It's really nice. As you can tell I think they nailed these flavors and I love them all! My ranking would be raspberry as my favorite 9/10, then mint 8/10, and then espresso 7.5/10! What's your ranking?
The winner of the 2016 M&M's Flavor Vote was Coffee Nut; M&M's fans submitted over a million votes during the contest.
Fans can purchase and try each new flavor and cast a vote for their favorite once a day until May 25. The results will be announced in August and the winning flavor will be sold for an 18-month period.