Three new flavors of M&M's hit the stores in April, but there's a catch: Only one of the flavors will stick around and you get to decide which flavor is the winner. The candy brand's second M&M's Flavor Vote campaign pits Crunchy Espresso, Crunchy Raspberry and Crunchy Mint against each other in a sweet contest running until May 25.
Right now, you can find the three limited edition flavors at selected retailers; starting April 1, the flavors will be available nationwide.
Mars, Incorporated
"Building off the success and popularity of the 2016 M&M's Flavor Vote, we wanted to engage our fans once again by empowering them to help decide the next crunchy flavor of M&M's," said Allison Miazga-Bedrick, brand director at M&M's. "We selected three new decadent flavors we believe our fans will enjoy, as they reflect the on-trend, unique and bold tastes growing in popularity across the U.S."
All three new M&M's flavors are made with dark chocolate and, of course, wrapped in the brand's signature colorful candy shell. The Crunchy Raspberry flavor features a regular rice crisp center, and the Crunchy Espresso and Crunchy Mint varieties feature a cocoa rice crisp center.
There are a few different ways to vote for your favorite. Vote on social media by using one of these hashtags: #VoteCrunchyEspresso, #VoteCrunchyRaspberry, or #VoteCrunchyMint for your favorite flavor, or by uploading a "selfie" and adding stickers representing your favorite flavor. Fans can also text the word "VOTE" to 84444 or simply visit the website at flavorvote.mms.com to cast their vote.
The winner of the 2016 M&M's Flavor Vote was Coffee Nut; M&M's fans submitted over a million votes during the contest.
Fans can purchase and try each new flavor and cast a vote for their favorite once a day until May 25. The results will be announced in August and the winning flavor will be sold for an 18-month period.
