Despite what nearly seven million Instagram posts, record-high prices, over-the-top lattes or Australian billionaires seem to suggest, millennials aren't really eating that much avocado toast. Huffington Post teamed up with YouGov to conduct a study to find out just how much millennials really love avocado toast, and the results aren't what popular culture would have you believe.
The study, which polled 1,000 U.S. adults ages 18 to 65+, found that Americans ages 18 to 29--the group mostly comprising "millennials"--are no more avocado-crazed than any of the other three age groups (30 to 44, 45-64, and 65 and older) represented in the study.
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What the study indicates, in fact, is that second group--adults 30 to 44--is actually more obsessed with avocados than any other age group. Sure, adults 18 to 29 "like" avocados (57 percent of them), but so do a full 66 percent of those older than them. In fact, just 28 percent younger than 30 say they "love" the even-popular fruit, whereas 35 percent of older adults "love" them.
The study also seems to contradict the idea that millennials are spending all of their money on avocados, as opposed to, say, homes. According to the study, just 6 percent of the millennial group say they've paid for avocado toast in a store or restaurant, and 14 percent of them have seen it on a menu -- and skipped right over it. In the older age categories, the numbers are similar: 5 percent have paid for avocado toast, and 12 percent have seen it, and skipped it, on a brunch menu.
The DIY trend so popular today seems to carry over into the avocado world, even. Among the 18 to 29 age group, 14 percent of respondents say they have made avocado toast at home, compared to just 8 percent of older adults.
So there you have it -- maybe millennials aren't as avocado-crazy as we thought.