In the ever-escalating, ever-stranger race to change how we eat fast-food, McDonald's has introduced the "Frork" -- a fry-fork hybrid designed to sop up stray condiments. The frork, a fork-ish hunk of silicone, is topped with a recess into which three or four fries are placed, then used to clean up errant ketchup, mustard and hamburger toppings.
Sound useless? McDonalds's is at least on the joke; the tagline for the new device sums up this less-able cousin of the spork: "Uselessly Useful." The company even tapped celebrity pitchman Anthony Sullivan to hawk the frork on their admittedly canny commercials:
This also may bring to mind February's tongue-in-cheek gimmick gadget cooked up by the chain.
The limited-edition preposterously high-concept Suction Tube for Reverse Axial Withdrawal, or STRAW, designed to sell McDonald's' Chocolate Shamrock Shake.
The frork is really more of a marketing gimmick for McDonald's' new line of Signature Crafted Recipe sandwiches that are launching nationwide: the Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon sandwiches.
Available with choice of protein (quarter-pound beef patty, crispy or grilled chicken), the sandwiches are a departure for the chain in more than few ways besides the frork.
The Pico Guacamole comes with guacamole, pico de gallo, lettuce and buttermilk ranch sauce, garnished with a wedge of lime. The Sweet BBQ Bacon sandwich comes piled with grilled onions, thick-cut, applewood-smoked bacon, white cheddar, crisp-fried onions and BBQ sauce.
Want to get your hands on your very own frork?
Select stores across the country will give them away with the purchase of any Signature Crafted Recipe sandwich on launch day, Friday, May 5, while supplies last. Find a participating location here or by calling 1-800-MCDFRORK.