Suburban sommeliers rejoice -- Target is entering the inexpensive wine game. The retailer announced August 28 it would debut its new line of California Roots wines on September 3 in more than 1,100 stores across the United States. Look out Two Buck Chuck at Trader Joe's. There's a new inexpensive sheriff in town.
The label includes a Cabernet Sauvignon, Pinot Grigio, Chardonnay, Moscato and a red blend, and each will sell for just $5 a bottle, making Target a worthy competitor for other large chains, like Trader Joe's and Aldi, that have made a pretty penny with low-cost but quality wines.
The California Roots Chardonnay has a profile of "lush tropical fruit flavors and a bright finish will transport you to a warm, sunny day at the farmers market," great for pairing with artisanal cheeses and fresh-baked bread.
The "vibrant citrus and tropical fruit flavors," of California Roots Pinot Grigio "let you enjoy the fresh, easygoing feeling of summer any time of the year," and pair well with green summer salads and fresh fish.
The light, sweet, California Roots Moscato promises "delicate aromas and creamy peach and melon flavors" that will "make every day feel a little more special," especially when enjoyed alongside sweet, fresh-picked berries from a summer or fall garden.
Bold and robust, California Roots Cabernet Sauvignon offers juicy cherry flavors and hints of oak with a graceful finish Target says "elevate even the simplest pleasures" -- like a thick-cut, perfectly cooked ribeye steak.
Finally, California Roots Red Blend, a great accompaniment to wild mushroom pastas and grilled seasonal veggies, promises "smooth berry and cherry flavors with hints of spice" that make it the "perfect antidote to the workweek."
Target Senior Vice President of Food and Beverage Jeff Burt said in a release,
"We're out to give our guests even more reasons to love Target -- including exclusive products they can't find anywhere else. And we think they're going to love California Roots -- these wines are just the right blend of incredible quality and amazing value that guests can only get at Target."