Snackmaker KIND recently dumped more than 45,000 pounds of sugar in the heart of New York City's iconic Times Square, in an effort to start a conversation about the amounts of sugar children are consuming in America. As USA Today reports, the snack company piled up a whopping 45,485 pounds of sugar in Times Square.
Why 45,485 pounds? That's the amount of added or "free" sugars kids in the U.S. are consuming every five minutes. To put it in perspective, the American Heart Association recommends kids get no more than 100 calories -- about 6 teaspoons -- of added sugar daily.
However, studies show U.S. children are consuming, on average, more than 2.5 times that, about 270 calories of added sugars, every day. The majority of this added sugar comes from sweet, sugary soft drinks and juices.
What's more, KIND estimated the average American 9-year-old eats their weight in added sugar each year.
"Hopefully it empowers consumers -- especially parents -- to make more informed food choices," said KIND Health and Wellness Specialist Stephanie Perruzza of the staggering Times Square stunt. "Added sugars provide excess calories without any beneficial nutrients. By reducing them in children's diets, you're creating more of an opportunity to introduce nutritious food options like fruits, vegetables, whole grains."