It's time to spice up the new year and turn up the flavor! Lay's Chips is adding three new potato chip flavors and we couldn't be more excited. Lay's Cheddar Jalapeño, Lay's Poppables Sea Salt & Vinegar, and Lay's Kettle Cooked Flamin' Hot are hitting shelves right on time for Super Bowl, so make sure you grab a bag or two to snack on while watching the game.
Lay's Kettle Cooked Flamin' Hot
Instagrammer LA Snackdown first hinted at these Lay's potato chips all the way back in November. While Flamin' Hot Lay's already exist, these kettle-cooked chips are crunchier than their chip counterparts. Lay's Flamin Hot potato chips feature a fiery chili pepper punch you can't get enough of. The Lay's Flamin' Hot Flavored Potato Chips come in 8 oz. and 2.5 oz. packages.
Lay's Poppables Sea Salt & Vinegar
If you've never tried a poppable before, you are 100% missing out. Super crispy, airy, and fun to eat, these chips feature the flavors of sea salt and vinegar. Imagine eating these with a giant submarine sandwich and washing it down with a sweet and bubbly soda. Now that's how to celebrate a football game, no matter what the score looks like.
Lay's Cheddar Jalapeño
Packed with cheddar cheese and jalapeno, these Lay's brand chips are crunchy and highly addictive. Almost like eating queso with chips, this new flavor will be the hit of the party.
Other Happenings at Frito-Lay's
Along with three new flavors, Frito-Lay's is also bringing back the popular "Smiles" bags. But there's only one problem. They need smiles! Nominate someone who goes out of their way to make people smile at www.SmileWithLays.com and they might just win a starring role in the new Lay's campaign. How cool would it be to see you (or your friend's) smile on a bag of Lay's?