Popular chip brand, Lay's, is making it totally possible to enjoy an entire meal without taking out the frying pan. Weird chips flavors have been making the rounds lately (do you remember fried dill pickles and ranch chips?) and this new potato chip is no exception. Get your snack fingers ready because new Lay's Grilled Cheese and Tomato Soup chips are coming to a store near you soon.
What are Lay's Grilled Cheese and Tomato Soup Chips?
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New Lay's Grilled Cheese & Tomato Soup potato chips will be out for a limited time starting Monday, October 21! In other news, the sales reps at the PepsiCo booth for the NACS show don't know what the &#*@ they're selling and told me the chips had already come and gone. Then again, that's true for most sales reps at these expos.
According to Frito-Lay, the new chips will feature a "dynamic combination of tomato taste and buttery cheese with underlying creamy and toasted notes, reminiscent of one of America's favorite homemade meals." I mean, you can't go wrong with the pairing of a crispy grilled cheese sandwich and a steaming hot bowl of tomato soup. It's essential comfort food in a bowl, especially if you make your sandwich with classic American cheese.
According to Food Timeline, the tomato soup and sandwich combo came to light when "Post WWII institutional foodservice (including school cafeterias) paired grilled cheese with tomato soup to provide the required Vitamin C component." Canned soup made it easy to prepare lunch for a crowd, thus the famous combo was born.
The new limited-time potato chip flavor will be available nationwide starting Oct. 21. Each 7.75-ounce bag will retail at $3.49, but you better grab them fast because who knows when they'll sell out.
Along with the release of Lay's Grilled Cheese and Tomato Soup Chips, October 21st also marks the beginning of the "Gotta Have Lay's" campaign. Ever want to win free Lays chips for a year? Now's your chance. Simply head over to www.GottaHaveLays.com and upload a picture of you and a bag of their chips sporting the new packaging design. Do something silly or pose with gusto for your chance to be one of the 200 lucky winners.