Coffee is taking over the world of alcohol. Earlier this year PBR launched their spiked hard coffee with a 5% abv. According to tasters, the flavorful product reminded them of an adult Yoo-Hoo drink. Now, there's a new drink hitting the beverage world and it combines America's fan-favorite ice-cold shot with a kick of coffee. Yes, Jägermeister Cold Brew Coffee is coming to a liquor store near you.
What is Jägermeister Cold Brew Coffee?
Made with Jägermeister's 56 herbs, blossoms, roots, and fruits with the flavors of intense rich Arabica coffee and cacao beans, the new limited edition herbal liqueur contains 33 percent ABV with a caffeine kick.
"Inspired by the need for a complex and flavorful product that would complement those high energy moments, we at Jägermeister are continuing to innovate to meet consumer demands and flavor profiles," says Chris Peddy, Chief Marketing Officer of Mast-Jägermeister US. "We wanted to recruit a new generation of drinkers, and in order to do so, we knew we had to create the perfect liqueur to be enjoyed across numerous occasions. Jägermeister Cold Brew Coffee presents consumers with a premium product that will embrace the unexpected and defy expectations."
"Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced," says Jack Carson, Director of Innovation at Mast-Jägermeister US.
According to Jägermeister, the best way to enjoy the new shot is to serve it ice cold, like 0 degrees Fahrenheit. Which means it might be time to break out the old ice luge from your college days.
The new liqueur is set to hit stores in the United States and the UK during the month of January in 2020 with the suggested retail price of $24.99 (750ml) - $32.99 (1L).