Everyone likes a value, and that's been the main proprietor of the fast food industry: cheap, fast, and convenient. With combo meals and value packs, consumers are left to believe that they are getting the most bang for their buck. But what happens when you compare prices between menu items? Does the value pack actually save you a sufficient amount of money, or is it just an advertising gimmick?
One McDonald's in Grayslake, Illinois is under fire for the pricing of their value meals. James W. Gertie of Des Plaines called out his local McDonald's for leaving out the value to their value meal, as reported by the Daily Herald. What's the meal in question? An extra value meal of two cheeseburgers, fries and a drink.
How do you celebrate our burger made with 100% real beef and buns without high-fructose corn syrup? With a side of Chicken McNuggets of course. ?? #Regram @gilliehouston ・・・ Had so much fun exploring @mcdonalds HQ today with some of my best Insta frands to learn about their new menu options and ingredients (can we just talk about these Parmesan-topped Gilroy Garlic Fries from the West Coast tho??), and of course eat literally ALL the things. #sofull #sponsored
So what's the big deal? The difference of price between a regular order of two cheeseburgers, fries and a drink is 41 cents less than that of the extra value meal--which offers the same exact items. Because of this, Gerie has opened a class-action lawsuit against this particular chain, ran by Karis Management Company.
Gerie told the Daily Herald that it's not the price difference that he's concerned about, rather the ethics behind it, stating, "The reason that I am doing this is not about the 41 cents . . . it's because of the principle. A value meal is supposed to be a cheaper price . . . I believe in the principle of true advertising."
Executives at the Des Plaines-based Karis Management company have yet to respond to any inquiries regarding the subject, but that hasn't stopped Gerie from spreading the word about the false advertising, and fighting what he deems injustice in the courtroom.
A complaint was filed by Gerie on December 13, which calls for an injunction that prohibits the stores from pricing this Extra Value Meal at an equal or even higher value.
Gerie is not seeking any additional money in the lawsuit. He just asks that the pricing be fair, and the advertising matches. This 40-cent increase in price gives a 7.5 percent increase in profit to the company, something Gerie feels is unethical to himself and other consumers alike.
If you're in the market for something fast and inexpensive; watch out for those prices and advertising gimmicks. You might not be getting exactly what you pay for.