During March's Las Vegas ecommerce and retail expo Shoptalk, Target unveiled plans and design elements for its massive store overhaul, with the first of its next-generation stores slated to open this fall in the Houston suburb of Richmond.
"With our next generation of store design, we're investing to take the Target shopping experience to the next level by offering more elevated product presentations and a number of time-saving features," said Target CEO Brian Cornell. "The new design for this Houston store will provide the vision for the 500 reimagined stores planned for 2018 and 2019, with the goal of taking a customized approach to creating an enhanced shopping experience."
According to press materials, the new, modernized stores will include large, glazed glass windows at the front of the store, now with two entrances catered to guest needs.
One will be for exclusive brands and seasonal items, the other for quick and easy pickup of online orders and grocery items.
This second entrance for guests in a hurry will feature dedicated parking spaces for curbside store pickups.
Target's improved grocery section will be clad in wood-grain fixtures and feature fresh produce, meal options, beer and wine and more.
Curved, circular center aisles will feature merchandise displays to draw shoppers with exciting products in unexpected places.
Target team members will soon be equipped with new technology that allows them to search the store for items in stock, take payments from point-of-sale stations and place orders for delivery right from the sales floor.
The first new store -- all 124,000 square feet of it -- will open off Houston's Grand Parkway Southwest in The Market Center at Aliana in October.
That same month, 40 more stores around the country will begin updates, incorporating elements of the redesign as they go. The feedback the company receives from shoppers on the new look and layout will be taken into account as Target moves forward with plans to reimagine an additional 500 or more stores in 2018 and 2019.