What would a potato salad be without a creamy binder? What about a BLT? Deviled eggs? French fries? The list goes on. Suffice it to say, a large portion of your everyday recipes just wouldn't be the same without mayonnaise. And one particular mayonnaise reigns supreme, especially in the South. If you've spent any time below the Mason Dixon Line, you already know the mayonnaise brand I'm talking about. But if not, the South's favorite mayo brand is Duke's Mayonnaise.
Not liking Duke's might be enough to get you disowned, or at least dis-invited from the family reunion in some parts of the South; we take our mayonnaise seriously around here. With its incredibly creamy base and pleasantly tangy overtones, Duke's mayonnaise is everything you ever wanted from an extra creamy, joyously spread that puts Hellmann's to shame.
The History of Duke's Mayonnaise
Duke's got its start in Greenville, South Carolina in 1917. Back then, Mrs. Eugenia Duke began selling sandwiches smothered in her homemade mayonnaise for a dime a piece to soldiers stationed at Fort Sevier. The real mayonnaise made the old-fashioned way with egg yolks and lots of love was something she always whipped at home. Needless to say, it didn't take her long to figure out that the mayo was the real star of the show, and Mrs. Duke began bottling the spread for distribution. Chicken salad, pimento cheese, coleslaw, egg salad, and Southern chocolate cake would never be the same.
Then, in 1929, the recipe was purchased by the Sauer family of Richmond, Virginia and distribution increased through C.F. Sauer company, marketing Duke's mayonnaise as a staple in the southeast United States, rightly so. It has been the favored choice of the Southern states since it was introduced in those signature glass jars that are, much to everyone's dismay, were discontinued in 2005.
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What Makes Duke's so Good?
The basic mayo recipe for Duke's, according to their website is: soybean oil, eggs, water, distilled and cider vinegar, salt, oleoresin paprika, natural flavors and calcium disodium EDTA added to protect flavor.
These days, you can find this particular condiment in a multitude of textures and flavors ranging from sunflower oil mayo to Sriracha mayonnaise, yet none of them seem to be able to replicate the tangy, creamy, slightly sweet combination that makes Duke's good on practically everything (especially white bread with ripe-from-the-garden tomatoes).
As a regional product, this spread isn't known nationwide - even though it's the third-largest mayo brand in the United States, behind Hellman's and Kraft, and is growing. So for some who didn't grow up with Duke's, the flavors can be unexpected.
For most, however, this mayonnaise is the stuff of dreams. Because if you love Duke's Mayonnaise, you love Duke's Mayonnaise.
According to anecdotal evidence from the Washington Post:
There was the man on his hospital death bed who asked for a tomato sandwich made with Duke's. There was the mother of the bride who, after the company made its switch from glass to plastic containers around 2005, demanded four glass jars with labels intact to use as centerpieces at her daughter's wedding.
And there was the elderly woman from North Carolina. She wrote in hopes of obtaining just three glass jars, saying she'd like to be cremated and have her ashes placed in the containers for her three daughters.
What better recommendation could you give something?
And if you need some recommendations for how to best use Duke's Mayonnaise, we've got you covered. Of course, you need mayonnaise for Tomato Pie and the best BLT. But you should also try the banana and mayo sandwich. And, of course, mayo is a must have on Wendy's burgers.
And trust me, you also want to use mayonnaise on your grilled cheese instead of butter. Smear your steaks with mayo before you grill them. Oh, and chocolate cake? That's right - you should use mayo instead of vegetable oil.
Where To Buy Duke's Mayonnaise
Don't live in the South? Grab a jar or two from Amazon and get it delivered. You're welcome.
This article was originally published on July 9, 2019.