There are a few brands that know how to have fun on social media, but Busch Beer may have just topped them all with some grade A trolling of a fall favorite. For your ultimate in latte season drinking and the best darn name change this year, I give you (drumroll, please) the Busch Latte.
It started back on Aug. 8, when Busch tweeted this:
Are considering changing all Busch Light packaging to say Busch Latte. Funding secured.
— Busch Beer (@BuschBeer) August 8, 2018
But the beer company didn’t stop there:
— Busch Beer (@BuschBeer) August 25, 2018
Of course, with the annual Pumpkin Spice Latte frenzy, it makes perfect sense for Busch to jump into the latte game.
— Busch Beer (@BuschBeer) August 27, 2018
And there’s the tweet that qualifies as one of the best of all time:
— Busch Beer (@BuschBeer) August 26, 2018
And then on Tuesday morning, just in time for Pumpkin Spice Lattes return to Starbucks, Busch there was this post:
Busch Beer, part of the Anheuser-Busch company headquartered in St. Louis, “changed” the name of Busch Light to Busch Latte to have some fun with coffee chain Starbucks and their popular “PSL” noting that the drink “kills it this time of year, but we figured there was room for one more this fall.” We have to say, this particular name change worked a lot better than other brand name changes this year (ahem).
In case you’re not familiar with American beer slang, “Busch Latte” has long been used as a nickname for Busch Light. This name change doesn’t reflect any change in the beer itself.
There’s no word on if Busch Latte cans will be available for purchase, but there is some Busch Latte merchandise for sale over on Rowdy Gentlemen, though the company says that like the PSL, it’s also here for a limited time.
By the way, if you want to have some fun (or just need a good procrastination distraction at work) try replacing “beer” with “PSL” in some great country songs. We’ll get you started: PSL run, tear in my PSL, PSL thirty, PSL for my horses (that one has to be followed with “peppermint mochas for my men”).