If you've been looking forward to the brewing collaboration between Budweiser and Jim Beam, your wait is over. The two iconic brands have officially unveiled Budweiser Reserve Copper Lager, a limited edition collaborative brew that celebrates the long history of the two companies.
This year marks the 85th anniversary of the Repeal of Prohibition, a law which changed alcohol consumption and sales in the United States. The partnership between Budweiser and Jim Beam began in April as a cross-merchandising "beer and a shot" program to mark the anniversary. The two brands also announced then that they would be collaborating on a new brew.
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"We're very excited to bring the highly anticipated Budweiser Reserve Copper Lager to beer and bourbon aficionados from across the country," said Ricardo Marques, vice president of marketing for Budweiser. "By working closely together with our friends at Jim Beam, we've brewed something truly unique that stays true to the incredible legacy of these two American icons."
Copper Lager is an American lager-style beer, brewed with two-row barley and aged on Jim Beam bourbon barrel staves. The charred American oak staves, which previously served as barrels aging Jim Beam for four years, create a toasted oak aroma, while the beer has a deliciously nutty taste with caramel rye and vanilla notes.
The new specialty beer will be available in heritage glass bottles and on tap at bars across the country through the holiday season.
"As the category leader in bourbon production and innovation, we are especially particular about the brands with whom we choose to partner," said Rob Mason, vice president of marketing for Jim Beam. "Budweiser is the perfect match for Jim Beam - an all-American beverage icon with generations of family heritage, tradition, and craftsmanship. We are thrilled that Fred Noe, our 7th Generation Master Distiller, had the opportunity to collaborate with Budweiser's brewmasters to deliver such a unique and bourbon-forward beer."
Budweiser Reserve Copper Lager is the third installment in Budweiser's Reserve Collection, joining the Freedom Reserve Red Lager and 1933 Repeal Reserve Amber Lager.
