The beer world is rapidly changing, and it can be hard to keep up. Whether you stand with craft brewers looking to protect their independent brews or there's nothing better than cracking an ice-cold Budweiser at the end of a long day, beer is meant to be enjoyed with those you love. While some of the oldest breweries around today beat the era of Prohibition in the United States, many taverns, ale houses, and countless recipes were lost when alcohol was outlawed. Anheuser-Busch, however, is resurrecting an old Bud recipe dating back to 1933.
Never distributed outside of the St. Louis area due to the onset of Prohibition in 1920, the 1933 Repeal Reserve Amber Lager is now circulating grocery stores across the country. Budweiser's limited-edition 1933 Repeal Reserve is being re-brewed to celebrate the upcoming holiday season. The amber lager has a light, hoppy aroma followed by a smooth and rich caramel-malt taste. Budweiser's hat tip to the era of pre-Prohibition in the U.S. is evident in the ABV of the brew. The original Budweiser was 5%, but the amber lager is now 6.1%.
As vice president of Budweiser, Ricardo Marques, stated in a press release,
"We are excited to mark the upcoming holiday season and the anniversary of the repeal of Prohibition with this new brew based on a forgotten recipe. While Budweiser Repeal Reserve is a great tasting Amber Lager, it also tells the story of an important part of our history and gives reason for celebration."
The beer itself was created and brewed by founder Adolphus Busch with his friends and local community in mind. Technically not a new beer, this pre-Prohibition era brew will be on everyone's holiday wish list to try this year from Anheuser-Busch InBev.
Budweiser is celebrating and honoring the dedication that kept the beer business moving through the 13 years without a single legal brew. As a nod to the bygone Prohibition era, the lager is packaged in the vintage Budweiser stubby bottle.
Additionally, this release is pairing with a new promotional campaign in partnership with Lyft. New Yorkers could choose to ride in a Budweiser antique car through the ride-share app on October 25. While we wish we had the chance to cruise in one of these beauties in Texas, trying the new 1933 Repeal Reserve will have to do.