The gum with the comics are coming back full swing just in time for baseball season. Bazooka Candy Brands, a division of the Topps Company, Inc, is stepping back in time with the new launch of their Bazooka Throwback pack. For the first time in seven years, Bazooka Joe and the gang will be back on the gum wrappers, getting into trouble and bringing laughter to comic readers.
What started as a marketing strategy in 1953 to include comic strips on chewing gum turned into a cultural phenomenon. According to Bubblegum-comics, there are over 1,535 different comics to collect of Bazooka Joe with his eye patch and his adventures with his motley crew. The original comics also featured small advertisements for small toys and fortunes.
In 2012 the comics were cut from Bazooka gum to make way for brain teasers to modernize the brand. This year the brand has decided to bring them back in their Bazooka Throwback pack after listening to their customers. "The number one request we receive from consumers is 'Bring back the comics!'" shared Matt Nathanson, Bazooka Brand Manager, "So we have opened up the Bazooka vault to re-print the timeless original comics - giving Bazooka fans yet another reason to chew!"
The Bazooka Throwback pack features nostalgic 1980s graphics and Original flavor Bazooka Bubble Gum wrapped in classic comics. Each wrapper will also include an original Bazooka fortune as well as a digital code to unlock additional content at bazookajoe.com.
You can find the new throwback pack at Kroger, Family Dollar, Party City, Cracker Barrel, and other major retailers nationwide. There's no telling how long the Bazooka Joe comics will be around, so grab a pack (or two) and blow some bubbles.