Arby's Creates Vegetables From Meat In Response To Fake Meat Trend

With the way food trends are going, it looks like meat might be something of the past. More people are requesting the Impossible Burger and Beyond Burger to be added to menus. The plant-based burger is taking over restaurants and fast food chains like Burger King, White Castle, and Red Robin, providing alternates to beef that look (and taste) like the real thing. Some of these burger patties even bleed. Yet they are made completely out of vegetables.

Last month VegNews dropped the ultimate headline: "Arby's Looks To Add Plant-Based Impossible Meat To Menu", juxtapositioning the brand's famous motto, "We Have The Meats". Soon after the article was published Arby's President Rob Lynch got a hold of it and shared, "It won't happen on my watch," He shares with Fortune. "The only way would be if I got fired for some reason." He went on, "We've turned this brand around by making big, high quality, meaty, abundant sandwiches. That's who we are."

And now Arby's is out for vengeance. Sweet sweet vengeance in the form of Arby's megetables, meat that looks (and tastes) like a vegetable.

Arby's Brings The Meats To Vegetables

How To Make The Marrot, Arby's Newest Megetable

It's just what it sounds like. The roast beef giant is dabbling in recipe creation that would disgust vegans everywhere. Or would it delight them?

To make the creation, Neville Craw, Arby's brand executive chef and sous-chef Thomas Kippelen cut up lean turkey breast and season it with salt and white pepper. The turkey is then rolled up in cheesecloth and plastic wrap to resemble a carrot, and cooked sous vide to prepare the turkey to the optimal doneness. Once cooked, the meat is unrolled and looks like a pale white carrot.

Dried carrot juice is spread on the table and the turkey is rolled, then set to rest for 15 minutes before an hour roast in the oven. When taken out the meal looks realistically like a carrot, that is until you take a bite. According to Neville Craw, the marrot contains more than 30 grams of protein and 70% of the recommended daily amount of vitamin A. 

Don't be surprised to see these Dr. Suess-like veggies alongside roast beef sandwiches at your local store soon. Craw shared with Business Insider that he feels "pretty good" about the chance of megetables making their way to the drive-thru.

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