Early this year, Australian multi-millionaire and property mogul Tim Gurner became millennial enemy No. 1, at least briefly, when he cited avocado toast, the somewhat inexplicable culinary star of 2017, as the pinnacle of a whole generation's wasteful spending. "When I was trying to buy my first home, I wasn't buying smashed avocado for $19 and four coffees at $4 each," Gurner said.
While Gurner's claim wasn't subtle--not to mention ignorant of the intricacies of the housing market for young buyers and the myriad other choices millennials make--he did have a point: we sure do buy a lot of avocado toast.
How much? Almost $1 million per month.
As Food and Wine reports, with new data made available from sellers around the U.S., payment and credit card processing app Square did some number crunching and discovered Americans spend around $900,000 every month for avocado.
That's a lot of green every month for mashed up fruit and toasted bread, and the numbers are climbing. In 2014, Square's sellers reported a paltry $17,000 of avocado toast sold each month.
Square's data revealed a few other interesting avocado toast facts.
-- The highest consumption of avocado toast per capita is in San Francisco--go figure--followed by Honolulu, Nashville and Portland, Oregon.
-- Average prices for avocado toast vary around the nation. The most expensive Square found runs $18 an order, the average runs $6.78 and the lowest is just $2. Average prices were highest in Los Angeles--$8.50 per--and lowest in Washington, D.C.--about $4.