Expanded Amazon Prime Day Starts July 16

If Black Friday is all about getting holiday gifts for others, then Amazon Prime Day is about getting gifts for yourself. Or others, in advance. No reason you can't do both, right? While the actual Prime Day runs for 36 hours starting at 3 p.m. ET on July 16 and we won't know everything that's going on sale until the day of, some deals are available starting today.

This year's Amazon Prime Day includes more hours, more brands, and more countries. Joining the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, and Austria this year are Australia, Singapore, Netherlands, and Luxembourg.

Amazon Prime Day

Amazon promises that this year's Prime Day will feature double the deals on Amazon devices, including Alexa-enabled products like the Amazon Echo, Fire TV, and Fire tablets. They're also adding home security devices and Echo devices with screens.

To be honest, the best new thing about Amazon Prime Day this year may just be Whole Foods. If you need to stock your kitchen, wait for Prime Day because a Prime membership will get you an additional 10 percent off hundreds of sales items when you shop at Whole Foods, discounts on other popular products, and (yes, there's more) if you are a Plus Prime Rewards Visa card member, 10 percent back on your purchase (up to $400) between July 14 through 17.

Amazon Prime Day

Some companies are using Prime Day as launch day, offering brand new products to Prime members before anyone else, including a new Delta Trinsic Touch2O Alexa-controlled kitchen faucet, a Coleman RoadTrip LXE portable propane grill, and an exclusive version of the Moto G6 64 GB. Plus, Prime members will have access to exclusive content, including an Audible Original production, Hi Bob! where Bob Newhart talks with guests Sarah Silverman, Will Ferrell, Lisa Kudrow, Jimmy Kimmel, Judd Apatow, and Conan O'Brien.

Amazon Prime Day

Amazon will offer exclusive deals and offers every day between now and July 16, including these items which are already on sale:

  • Echo Show - Save $100 (normally priced at $229)
  • Amazon Brands - 25 percent off furniture and décor from Rivet and Stone & Beam, up to 20 percent off AmazonBasics items, and 30 percent off everyday essentials from Presto!, Mama Bear and Solimo, among others.
  • Prime Video, DVDs and Blu-Ray - Save up to 50 percent on popular movies and TV shows on digital, DVD, and Blu-Ray.
  • Amazon Music - If you haven't tried Amazon Music Unlimited yet, get four months for just $0.99.
  • Twitch Prime - Hundreds of hours of free gameplay as Twitch Prime gives away a free PC game every day through July 18.
  • Kindle Unlimited and eBooks - If you haven't yet tried Kindle Unlimited, get three months of unlimited reading for just $0.99. Buy your first Kindle book and get a $10 Prime Day credit valid towards eBooks, print books, and Audible.
  • Audible - Eligible Prime members can get their first three months at more than 65% off for $4.95 a month.

You can use the Amazon App to get a sneak peak of some of the Prime Day deals starting a week in advance. Add the best deals to a list and you'll get an alert when they go on sale. You can also watch certain deals so that you're ready when they pop up as limited-time Lightning Deals.

Customers do have to be Prime members to take advantage of the Prime Day sales, but Amazon does have a free 30-day trial for their Prime subscription.

Watch: The 10 Best Snacks for Your Streaming TV Show Binge.