Alert the press: You can now buy Fireball in a box! It sounds like the song got it all wrong – that Fireball Whisky actually whispers, “Put me into a bag.” True to the real spelling of whisky, they don’t put the ‘e’ in whisky over at Fireball, and we shouldn’t either.
The concept is simple, and it’s one you’ve experienced before. When wine is put into a bag, it’s more fun. When beer is put into a bag, something weird is going on, but we bet it’s probably still fun. It’s about time that we start seeing our favorite, easy-to-knock-back liquors put into plastic bags and sealed with a nozzle. Fireball is at the forefront of this incredibly important movement.
With the holidays coming, this couldn’t have come at a better time. We know you know this, but Fireball is a cinnamon whisky. Cinnamon is easily incorporated into holiday cocktails, and cinnamon whisky is easily incorporated into your body via the Firebox – Fireball’s incredibly clever name for this contraption.
Like Franzia, the box houses the bag and the bag houses the fun. Within each Firebox are two 1.75-liter pouches of (cinnamon) liquid gold. There are two nozzles on the box, making sharing some swigs super simple. Plus, with the two reservoirs, swapping spit won’t be an issue until after you put the Firebox down.
Regarding price, the Firebox will run you around $50 for 55-odd shots. We’re not convinced that Fireball can actually make you drunk, but 55 shots of anything should do the trick, right?
Oh, and remember this trend?
Just imagine that with a two-spout Firebox. Pretty cool, no? We’ll catch you on the opposite end of the Firebox, where it burns like heaven and tastes like hell.