The Map of Most Popular Liquor in Each State

Are you a Jack Daniels fan? Maybe you prefer Jim Beam? Or is gin your poison of choice? When it comes to hard alcohol, each drinker has their own brand that they swear by. And while you can debate with your buddies ad nauseam over which label is better, there is no denying the general consensus of the population. Like beer, each state has its preferred liquor of choice.

To determine the most popular liquor, you could get an accurate count by taking a poll at all the bars in every state, but that would take forever. Luckily, if there is one thing social drinkers love as much as their brand of choice, it’s social media. Analyzing the data of 700,000 users, the social app BARTENDr took a look at posts and photos to decipher what drinkers prefer on a regional scale. Take a look to see what’s most popular in your state with this map, compliments of Business Insider.

BI Graphics Most popular liquor in every state
Business Insider

All you whiskey drinkers out there will be happy to know that across the board a whopping forty-two states prefer to drink the dark brown liquor. Of all the brands, Jack Daniels and Fireball have the most presence regionally, with mainly good Old No. 7 reigning supreme in the South, and Fireball warming up drinkers in the Northeast.

A few states set the whiskey aside for alternative brands. Grey Goose for instance has a strong presence in Virginia, while Washington can’t get enough Patron. What’s somewhat surprising is several states are torn between brands.

Idaho apparently has a wide ranging pallet with Fireball, Captain Morgan, and Jagermeister all being preferred, while Iowa wants Parton, Jagermeister, and Crown Royal. Maybe it’s the weather?

One would also expect Kentucky – home of the bourbon trail – to want an American brand like Wild Turkey, Buffalo Trace, Jim Beam, or Maker’s Mark. But no, surprising the rest of the country drinkers in Kentucky want Canadian whiskey and Jagermeister?! What’s up with all the Jager guys? At least we can count on good old Tennessee for staying true with their love of Jack Daniels.

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