Subway, the nation’s largest restaurant change, unveiled a “fresh” new look in hopes of boosting flagging sales, Business Insider reports. So far, a dozen stores in the United States, Canada and the United Kingdom — in Tamarac, Winter Park and Orlando, Florida; Chula Vista, California; Knoxville, Tennessee; Palmview, Texas; Hillsboro, Oregon; and Vancouver, Washington; as well as Beauport and Granby, Quebec, Canada, and Manchester, England — have been overhauled with the brand’s “Fresh Forward” design, with another 85 currently under remodel around the country.
Eventually, a company spokesperson said, the brand hopes to extend the redesign to all of its 40,000 locations around the globe.
The new stores has a bright, open, upscale modern look and the hardware to match, complete with curated music, free WiFi, USB charging stations and, in some stores, self-ordering kiosks, catching the sandwich shop up with increasingly high-tech competitors including McDonald’s, Wendy’s and Panera.
The newly designed restaurants also place the freshness of its ingredients at the forefront, with a fresh veggie display as well as new cookie and bread displays.
Subway is also introducing a handful of fresh new menu items including pico de gallo, house-made pickles, made-without-gluten bread and new sauces.
As Trevor Haynes, vice president of operations at Subway, announced in a press release:
“We’ve created a modern design that gives our guests choices — from how they order, to how they pick up their food, to how they enjoy their meal. The reactions from our guests, our franchisees and the Sandwich Artists has been incredibly positive”
The chain has struggled in recent years to keep pace with its competitors and its clientele, who has been placing more and more importance on fresh ingredients and organic and antibiotic-free food.
During 2016, the company’s sales dropped 1.7 percent and its store count dipped by more than 350 locations, the first time in its history it saw a decrease in net stores.