Stubb’s Bar-B-Q to Change Name Following Trademark Lawsuit

Stubb’s Bar-B-Q is beloved in Texas. So when a longtime barbecue giant is forced to change their name, emotions run high. After a two-year trademark lawsuit between the Stubb’s barbecue sauce and the Austin music and barbecue venue, there has been a settlement.

As a result of the settlement, the Stubb’s live music venue and barbecue restaurants are changing their name, according to the Austin American-Statesman. The owner, however, has not yet revealed what the name will be. 

Liberty Lunch

Undaunted, reporters from the Statesman delved into the archives and discovered documents filed with the Texas Secretary of State’s office that give an indication of what the new name will be.

According to the newspaper, “In a filing made Friday, one day after the settlement was announced, Stubb’s Austin Restaurant Co. applied to reserve the Liberty Lunch name.”

As soon as this discovery was made public, social media lit up demanding to know the accuracy of this claim. However, when the Austin American-Statesman attempted to confirm the rumor with an attorney for the restaurant they were met with silence.

12 years later Good Apollo still slays. @coheedandcambria #soldout show tonight. 📷: @merrickales

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Nevertheless, we do know that in addition to the original Austin Stubb’s location on Red River Street, the three smaller Stubb’s locations – the Mean Eyed Cat, Graceland Grocery and Lala’s Little Nugget – will have to change their names, as well.

There is still no confirmation when this change will take effect.

Only The Name is Changing

Perfect Texan BBQ portion for two 🍻😄

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A statement from the Stubb’s Austin Restaurant Company announced that everything but the name would remain the same. “While the name will change, it will still be the same owner/operator, same live music, same cold beer and great food for years and years to come.”

One World Foods, on the other hand, will retain the rights to the Stubb’s name that they use for their marinades, sauces, and rubs. 

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