The wave of childhood happiness unleashed at the sight of a pink Starburst is about to fill consumers with glee all over again. Giving the people what they truly want, Starburst has announced the release of its All Pink limited edition packs – and it’s just in time for Easter. The bag of pink chewy goodness is expected to hit stores in early April.
What could have prompted the makers of Starburst to create the strawberry only flavored packages?
The powers of social media, that’s what. Matt Montei, Senior Director of Confections at Wrigley, told Mashable that “On social media we’re seeing people talk about pink Starburst more than any other flavor; there’s even a meme about being treated like a Pink Starburst.”
Is appear the people have spoken, and they want pink. Listening to the growing voice, Wrigley decided to act and give the people exactly what they want. Bless you Montei and all the sweet confection makers at Wrigley.
For those of you giddy about pink, the product will be available in select stores including Target, H-E-B, Walgreens, Walmart, Kroger, and Meijer. Oh, and if you simply can’t find the time or are eager to pre-order, the All Pink Starburst is available on Amazon.
The All Pink bags are a true testament that if people will it, it will happen.