Whether you’re willing to admit it or not, people love Starbucks. People love Apple, too. When you’re in any given Starbucks, it’s safe to say you’ll see most people using an Apple device. These two companies just work well together. They go together like something much, much better than espresso and a gala apple.
That being said, these two giants are partnering to release a new social gifting feature. Can you say power couple?
Owners of iPhones around the country know that blue reigns supreme over green. When you’re texting someone that doesn’t use iMessage, the green bubbles on your screen can be enough to make you weep.
One real-life perk for iMessage users is about to roll out courtesy of Starbucks and Apple, though. Taylor Soper of GeekWire provides the inside scoop on this partnership and, most importantly, the feature.
You’ll be able to send a Starbucks gift card from iPhone to iPhone. It’s virtual money. It’s virtual coffee. The future is now.
Starbucks is no stranger to letting customers make other customers smile. Last year, they did something quite similar to this in China. Instead of iMessage, the coffee mogul partnered with an app called WeChat.
Incoming Starbucks CEO Kevin Johnson said today that in the first six weeks of the WeChat integration,” Soper writes, “the company has seen more than 1.2 million Starbucks transactions via the social gifting platform.”
With over 800 million active users each month, WeChat was a huge success. Microsoft Outlook and Starbucks have a similar gifting feature that was debuted in 2016 as well. Apple’s iPhone and iMessage are undeniably huge. We’re assuming this one is gonna be a big hit too.
Oh, and in case you missed it, you can now order Starbucks hands-free in newer Fords, too. That’s right. Ford’s SYNC3 voice-activated system will let you order your Venti Iced Americano while stuck in rush hour traffic. We told you that the future is now, right?