How to Tell if Your Canned San Marzano Tomatoes Are Fake

You’ve probably seen them on the grocery store shelves or had a recipes specially ask for San Marzano Tomatoes – but what the heck is so special about these canned tomatoes to give them a price tag above the rest? Many a home cook swears by San Marzano, but there’s an ugly secret lurking in those San Marzano brand cans.

Considered the most famous plum tomato from Italy, San Marzano tomatoes are grown at the base of Mount Vesuvius near Naples in rich volcanic soil. This nutrient-dense soil gives them the sweet flavor and low acidity making them the perfect tomato to make sauces with. In fact, it’s the only tomato used for a traditional Neapolitan pizza.

How to Tell If Your San Marzano Tomatoes Are Real

Much like how Champagne can only be called champagne when grown in the Champagne region in France, San Marzano tomatoes must be grown in the Agro Sarnese-Nocerino region of Italy to be called such. When the tomatoes are canned,  they are required to have a DOP emblem on the label to symbolize their authenticity.

However, unlike how organic produce is regulated, there is no regulation of goods noted with DOP in the United States. Which means that companies can add a DOP label to any can of tomatoes and call it San Marzano, as Taste reports. In fact, back in 2011 the President of Consorzio San Marzano told Italian importing company, Gustiamo that about 5 percent of tomatoes sold in America are real San Marzano tomatoes.

True San Marzano tomatoes are only sold whole or as fillets and they are always sold as peeled tomatoes. If you notice a can of chopped or diced, it’s a fraud, even when it’s in those fake San Marzano cans.

You can also tell if it’s a real can of San Marzano tomatoes when looking at the bottom of the can and it contains a DOP seal and a Consorzio San Marzano certification number. Without those two things, you are just buying a normal can of tomatoes at a higher price.

San Marzano Tomatoes
Cento

We recommend buying your real deal canned San Marzano tomatoes from a brand like Cento, who actually labels the exact date and location where the tomatoes were grown.

Just pop on the site, enter your four-digit code from the can, and find out which farm your tomatoes came from.

Watch: Ever Heard of These Regional Potato Chips?