Pioneer Woman’s ‘The Mercantile’ Opened in Oklahoma with Fantastic Start

If you’re a fan of the Pioneer Woman, or Ree Drummond, there’s a chance you might’ve heard her dream has officially come true. The Mercantile, an old building on Main Street in Pawhuska, Oklahoma, opened on October 31, 2016 after nearly three years of renovation.

The general store is operating as a bakery, deli, and general store that features items all handpicked by Ree herself. Drummond, in an interview with News on 6, Oklahoma’s Own, said, “We’ve had many late nights. Five nights ago this store was just a bunch of stacks of random products and we had no idea what we were gonna do with it … It’s all very special to me.”

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In terms of products, the store offers everything for the young to the young-at-heart, like finger puppets, clothing, jewelry, leather bags, and anything that struck Mrs. Drummond’s fancy. Truly, in that same interview, she said of the items selected, “I had to love it. I had to want it and I basically had to be crazy about it in order for it to be in the Merc and I just basically obsessed over what I was going to put in the store.”

The store is expected to ramp up the tourism in Pawhuska, a sleepy Oklahoma town, near the Drummond’s ranch in Osage County. The Mercantile alone employs about 200 people in town, from the store itself to the distribution warehouse. The online store for the Merc will be opening next week, presumably to be sure the brick-and-mortar itself is up and running.

From food stars like the Pioneer Woman to lifestyle gurus like Chip and Joanna Gaines, we’re seeing a resurgence in not only their rustic aesthetics, but also a revitalization come to their towns of Pawhuska, Oklahoma and Waco, Texas, respectively. The one thing that remains the same? The kindness of the townspeople that welcome adoring fans and visitors to their towns with open arms.

Congratulations, Mrs. Drummond!

Read More: 10 Things You Didn’t Know About Ree Drummond, The Pioneer Woman