Oreo Releases Fireworks Flavor with $500,000 Oreo Creation Contest

Oreo added a new flavor to its ever-expanding lineup of tastes, but the company is looking to the public for its next big hit. Along with the release of its new limited-edition summer Firework Oreo — a classic chocolate/cream filling cookie with red and blue “popping candy” mixed into the cream — the company is offering up $500,000 to the winner of its My Oreo Creation Contest.

From now through July 14, submit your Oreo ideas on Instagram and Twitter using #MyOREOCreation #Contest. In addition to a half a million bucks, the lucky — and creative — grand-prize winner will see his or her creation on store shelves nationwide in May 2018. They’ll also take a trip to New York City for “VIP” access to check out some “never-before-released Oreo creations” and under-wraps prototypes from The Wonder Vault.

Winners will be decided by fan vote, based on taste appeal, creativity and originality, and the three finalists will still take in a cool $25,000.

Madeline Vincent, OREO Brand Manager, said:

“Our newest limited edition flavor got us thinking — if we can create a Firework OREO cookie, what else could we create? And who better to ask than those who are already sharing their flavor and creation ideas. We’ve always loved hearing and seeing our fans’ ideas and now we’re thrilled to merge that passion and creativity with OREO innovation to come up with future OREO Wonder Vault creations.”

Not sure where to start?

Well, so far, the company has already tried:

  • Chocolate
  • Coconut Delight
  • Strawberry Milkshake
  • Green Tea
  • Lemon Ice
  • Blueberry Ice Cream
  • Orange Ice Cream
  • Golden
  • Dairy Queen Blizzard Creme
  • Cool Mint
  • Peanut Butter
  • Banana Split
  • Brownie Batter
  • Dulce de Leche
  • Birthday Cake
  • Candy Cane
  • Candy Corn
  • Gingerbread
  • Lemon Twist
  • Neapolitan
  • Prime Berry
  • Ice Cream Rainbow Sherbet
  • Watermelon
  • Limeade
  • Cookie Dough
  • Caramel Apple
  • Pumpkin Spice
  • Red Velvet
  • Cotton Candy
  • S’mores
  • Root Beer Float
  • Key Lime Pie
  • Marshmallow Crispy
  • Toasted Coconut
  • Blueberry Pie
  • Swedish Fish
  • Peeps

Just to name a few. So skip those flavors, or draw inspiration from them. Peanut Butter and Jelly, perhaps?