Attention all Jack Daniel’s lovers, you no longer need to spike your morning coffee to get a jolt of Old No. 7. Jack Daniel’s has introduced their newest product targeted towards the coffee crowd – Tennessee Whiskey Coffee.
In an emerging trend hitting the market, coffee roasters have taken to the barrels and have begun to age their beans. Picking up notes of oak and whatever else was in the barrel prior, these special beans are infused with a world of flavor unlike regular coffee beans. It was only a matter of time before the beloved No. 7 joined in on the fun.
Partnering up with World Of Coffee, the new ground beans are 100 percent Arabica infused with the Tennessee whiskey. Slightly different than barrel aged, infused beans suggest that the coffee company imparts the whiskey flavor in the roasting process as opposed to it sitting on oak.
Geared towards reaching Jack Daniel’s fans, the infused beans pick up the smooth tasting notes that their fellow whiskey lovers would expect – meaning mornings just got a whole lot better.
For now, Jack Daniel’s loyal consumers can pick up their grounds of Tennessee Whiskey Coffee at the Lynchburg Hardware & General Store or online. Coming in 8.8 oz. tins for the diehard whiskey lovers, or a 1.5oz gift bag for that special someone, the caffeine and decaf options will let customers enjoy sipping on a taste of Jack Daniel’s all day – minus the hangover.
I’m not sure about you, but I’m going to stockpile now before all them beans wind up on backorder.