Do you remember when you found out that Goose Island wasn’t actually a small, independent brewery? With big beer, specifically AB InBev, creeping into the craft beer, what’s a smart consumer to do? In an effort to support small, local businesses, drinking beer from truly independent craft breweries has become a revered practice. Because of this, a new label which identifies independent craft breweries was created.
Unsure whether that six pack of stout you’re about to buy is independently brewed? Look for the logo! The Brewers Association respects independence, citing it in their press release as “a hallmark of the craft brewing industry.”
Who brews the beer matters. Big beer and their acquired brands shouldn’t be secrets; experienced beer drinkers and novices alike should be able to easily ID whether a beer has been independently brewed. (Speaking of novices … We remember our first beer.)
Bob Pease, the president and CEO of the Brewers Association, supported the decision to make the label in a press release:
“Independent craft brewers continue to turn the beer industry on its head by putting community over corporation and beer before the bottom line. They continue to better beer and our country by going beyond just making the beverage.”
Wow! The Brewers Association just launched a seal for solely independent brewers to use on their packaging! I dig the idea. Here is the breakdown straight from their www.brewersassociation.com site: “In an effort to educate beer lovers about which beers are independently produced, the Brewers Association—the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers—launched a new seal touting independent craft brewers. “Featuring an iconic beer bottle shape flipped upside down, the seal captures the spirit with which craft brewers have upended beer, while informing beer lovers they are choosing a beer from a brewery that is independently owned. These breweries run their businesses free of influence from other alcohol beverage companies which are not themselves craft brewers.” #brewersassociation
The seal will be free of charge to any small, independent American brewery. They’ll need to have a valid TTB Brewer’s Notice and meet the Brewers Association’s definition of “craft brewer.”
So, why does this matter? Small, independent craft brewers represent about 99 percentof the over 5,300 breweries in the united states. Altogether, though, they only make up 12 percent of the beer that’s actually sold here. Supporting small business (and your community) will only be easier as more breweries adopt this seal.