Would you eat a cricket? If you’re like most Westerners, odds are good just the thought of it makes your
skin crawl. One company, however, wants to change that taboo, one cocktail at a time. Critter Bitters are cocktail bitters — flavor extracts used to flavor cocktails — made with toasted crickets.
So crickets, huh? Here’s everything you need to know about Critter Bitters.
Who makes them?
We Are Troublemakers, the creative team of designers Lucy Knops and Julia Plevin. The duo met at The School for Visual Arts in New York City in 2013.
According to their website, We Are Troublemakers’ mission is “to amplify solutions to the biggest problems of our time,” especially that of climate change.
“In the current status quo,” the site reads, “troublemakers are not ‘good.’ But we believe that the current status quo is not working and so we need troublemakers to come to the rescue. We are a women-owned and operated business. We believe that women especially have a major role to play in creating the new narrative.”
It’s not all edgy aesthetics; Knops and Plevin have globally conscious plans behind their Critter Bitters.
“Insects are the first viable solution to the world’s food shortage,” the company declares in its mission statement.
“Two billion people around the world already eat insects. For those of us who don’t, the barrier is often a psychological one.
“Critter Bitters take the ‘ick factor’ out of entomophagy. Cocktails won’t save the world, but eating bugs might … We’ve distilled insects to their essence to get you accustomed to their delicious taste. This approachable product doesn’t have any legs to get stuck in your throat.Critter Bitters are a conversation starter. They are a catalyst for a cultural shift towards a more sustainable food system.”
What do they taste like?
We Are Troublemakers are offering their cricket concoctions in two tastes. The duo’s Pure Cricket Tincture has a nutty, earthy flavor not unlike dark honey.
Their Toasted Cricket Bitters are made with rose hips, sarsaparilla, pepper, dandelion root, gentian, cinnamon and, of course, crickets, which add a nutty flavor.
Who wants them?
We believe in balance, like if you’re gonna eat a burger 🍔 at In-n-out, you can also add #critterbitters to your beverage to stir up conversations about the future of food…what IF we ate burgers made from bugs instead? We’d reduce our carbon footprint, save gallons of water, and actually get more protein, iron, and magnesium. . #juxtaposition #showup #themoreyouknow #sustainability #innout #design #foodie
Apparently quite a few folks. The project was successfully backed on Kickstarter, which saw 464 backers pledge a total of $25,477 toward the project in 30 days.
And we’re also fans, surprise!
OK, I’m sold — where can I get them?
Order them via We Are Troublemakers online shop and stock up, you’re doing a good, delicious thing, y’all.