Amazon recently unveiled its new grocery store plan, Amazon Go, and it is about to revolutionize the grocery store format. The checkout-free experience is due in large part to its new Just Walk Out technology that keeps track of individual products on store shelves.
The technology will know what items you grabbed from the shelves, if you placed them back on the shelves, or if you left the premises with them in hand. Just Walk Out “keeps track of them in a virtual cart.” Upon leaving the store, Amazon will charge your account and send you a receipt.
The glistening promise of Amazon Go is that there will be no lines and no wait – ever. The store will be about “1,800 square feet of retail space,” and will stock “ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day … [a] selection of grocery essentials from staples like bread and milk to artisan cheeses and locally made chocolates.”
All you need to use the service is a smartphone, an Amazon account, and the Amazon Go app. The first storefront is already up in Seattle, Washington, and is available to Amazon employees while developers work through the Beta program. It will open publicly in 2017.