11 Things You Didn’t Know About Swedish Fish

Tastes like fruit, not fish. Try some if you want. That’s the official mantra of Swedish Fish, the addictive little red fish-shaped gummies with an unidentifiable fruit flavor.

You probably already knew Swedish Fish don’t taste like fish, but you might be surprised by the fishies’ interesting tale. Learn about their fascinating fishtory and check out these 11 surprising facts about Swedish Fish:

1. There’s a ton of controversy over their flavor.

Fans have long debated the flavor of Swedish Fish, with some insisting on cherry, others suggesting blackcurrant, and still others proposing fruit punch.

One popular theory is that Swedish Fish taste like lingonberries (also known as cowberries), a bright red berry used in Nordic and Baltic cuisines.

2. Swedish Fish are vegan.

Swedish Fish do not contain gelatin, the gelling agent derived from the collagen obtained from various animal body parts found in most gummy candies. So, unlike most gummies, Swedish Fish are vegan and 100 percent animal cruelty-free.

3. They have the word “Swedish” branded on their side.

Posted by Swedish Fish on Friday, August 14, 2015

Apparently, every Swedish Fish gummy has the word “Swedish” embossed on their side.

I myself cannot verify this information, having never paused long enough to look closely at a Swedish Fish gummy before popping it into my mouth.

4. Swedish Fish did indeed originate in Sweden.

In the late 1950’s, Swedish candy manufacturer Malaco began exporting their wine gum- and licorice-based sweets to the U.S. Their fish-shaped candies or “Swedish Fish” were a hit, and took off in U.S. markets in the 1960’s and ’70’s.

5. They come in different sizes and flavors.

Just your typical summer day ? by @a.snow.ban

A post shared by Steve DeCusatis Design (@stevedecusatis) on

In addition to the original red, Swedish Fish come in yellow (lemon flavor), green (lime flavor), purple (grape flavor), and orange (you guessed it). There are two sizes of Swedish Fish: mini (1 1/8-inches long) and regular (two inches long).

6. 7,000 metric tons of Swedish Fish are made each year.

In 2009, it was estimated that 7,000 metric tons of Swedish Fish are churned out annually. That’s the equivalent weight of nearly 2,000 orca whales.

7. Rita’s Water Ice offers Swedish Fish-flavored Italian ice.

In 2009, Rita’s Water Ice released a Swedish Fish-flavored Italian Ice. According to Rita’s Italian Ice’s Twitter, the flavor is still part of their rotating selection.

8. Oreo once offered a Swedish Fish flavor.

Following in Rita’s footsteps, Oreo debuted a limited-edition flavor with Swedish Fish-flavored crème filling, available exclusively at Kroger stores, in 2016.

However, unlike the popular Swedish Fish ices, the red and black cookies were by and large a flop, with many consumers complaining of an overwhelming cough syrupy smell and taste. Oreo took Oreo Swedish Fish Flavor Crème off the shelves, but you can still purchase them on Amazon if cherry Benadryl piques your appetite.

9. They also go by the name “Pastellfiskar”.

In Sweden, Swedish Fish are called “Pastellfiskar”, which translates literally to “pale-colored fish”.

10. You can try “black herring” Swedish Fish in Sweden.

"Salmiak-flavored black Swedish Fish or "salted herring", with the manufacturer's name "Malaco" embossed." -This has the most black metal candy out there.

Posted by Jordan Davis on Monday, August 22, 2016

In Sweden, you can try Swedish Fish in salty black licorice flavor. Salmiak or “black herring” Swedish Fish are beloved in Sweden, but never quite took off in the U.S. (we can’t imagine why…)

11. Packaging return items with Swedish Fish allegedly can get you faster service.

Swedish Fish Theory from talesfromtechsupport

“The Swedish Fish Theory” is a concept that went viral on Reddit, claiming that you can get faster service if you ship return items with a package of Swedish Fish (or any type of candy, really). Basically, the idea is that a personal gesture thanking your repair technician can go a long way.

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